Tuesday, October 2, 2007

“How market a product or service using blogs as a marketing tool”

Marketing a new product or service and increasing the available market for existing product need time, money, skills and many more resources. Some of existing marketing tools such as electronic & printed media advertisements are very costly methods. Some time it is not suitable for products which are being targeted narrow community. World Wide Web is one of leading network which allow global to become a small community. This is a place where most of people gather to search information on entertainment, education, news and many of their other interests. So joining with World Wide Web is good method to let people to know about our products or services. The interface is to join our products or services to World Wide Web is a web site. It comparatively low cost method when we consider about the time factor & geographical coverage. A web site which is dedicated to one subject is visited by people who seek & interest on that subject.

Web Logs in short terms “blogs” is one kind of web site which is being used by many people to share news, comments, opinions, personal thoughts … etc. Blog is a web site which is updated frequently in chronological order and commonly displayed in reverse chronological order. People will see latest updates first and because of the continuity in posting on the site people like to trust the latest information on blogs.

Usually people search their interests by entering queries to their favorite search engine. These search engines show relevant web sites using their large database which is developed using web crawler. These search engines track our web site by sending their web crawler to read our meta tags & contents. Because of daily or frequently updating nature of blogs, web crawlers visit blogs very frequently & index blogs with higher rank. So putting information on our product or service in blogs is one of best way to inform relevant & interested communities very quickly. Our product or service details will reach right people at right time with an effectively & rapidly. I have practically experienced this while working with my web log (http://cpelanka.blogspot.com). It is frequently visited by web crawlers & let search engine users to find my articles very easily.

With the ever increasing number of blogs over internet now there are dedicated search engines for blogs only. This is also an advantage to bloggers to spread their information over the world. Those blog search engine allow users to rate, favorite and recommend blogs. This will also increase our blogs’ position over internet blogsphere.

The other importance with blogs is many people favorites & subscribes their interested web logs. Then our post will reach to their reader application or email box with no time. I have seen some professional blogs which are subscribed by near 12000 people. (Ex. http://labnol.blogspot.com/). There are blogs communities which are daily visited by many users. We can join our blogs with those communities which allow blogs community members to reach our updated information collection on new products or services. The important thing is blog readers spent more time over internet rather than other users. So blog readers will spend more time on our information about new products or services.

There are free or low cost blogging tools such as “wordpress”, “blogger” … etc. With these tools we can develop fantastic web logs about our products and services. We can use their available template or our own template. There are many venders who sell attractive blog template and we can buy them if we do not have time to invest on developing template. When we work with above mentioned blogging tools we can easily redirect that blog to our own domain name. It provide smart interface to set up custom domains to the blogs. Wordpress allow blog writers to develop their very similar to normal web site with many pages. With little additional cost we can customize our blogs in professional way. These days most of web hosting services allow hosting blogs. With these services we can publish our blogs in our own way.

Using blogs we can develop strong voice over our products & services. Readers can put their comments on our posts, so blogger will able to identify readers’ thoughts very easily. Other readers also have a chance to expose others feeling on our products and services. We can put element on blogs to collect polls on readers and gather views of readers very quickly.

I am very confident on blogs as a good marketing tool. It can be developed with minimum cost and comparatively less effort. But it is very powerful tool which is quickly indexed and ranked by most of search engines. It has greater potential to be a very effective marketing tool. Some of people have already explored this great potential and soon others will also follow.

Earn Money Clicking

You can publish ads on your site for pay for clicking or pay for views. But if your site is new and getting few visits per day it is better to depend on pay of clicking ads schemes . Some advertising networks pay very high amount of bid for clicks ranging fro 0.05 $ to 20 $. Google adsense is such a adverting network you can earn for ads on content , referrals and search box.

earn money ads

You can earn money from advertising on your site or blog with following web advertising giants.

Google Adsense
Bidvertiser
agloco
auctionads
text-link-ads (TLA)
kontera
azoogleads

There are more but these are on top of the market

unrestricted country code top level domains

several unrestricted country code top level domains are available on the internet which can be owned by any web users over the internet.

Example

.nu is the Internet country code top-level domain (ccTLD) assigned to the island state of Niue

This is a wonderful chance to web masters to get this domain which is a domain implies the meaning of new or nude.

.tv is a ccTLD for Tuvalu

This is ccTDL but unrestricted. So this can be used television web sites or blogs.

.tk is also a ccTDL which is unrestricted. It is ccTDL of
Tokelau.

When you are going to buy domain name from domain name registration agent like godaddy or any other try to buy such domains. Do not depend totally on .com top level domains.

follwing are the top domain registars in the world

1 GO DADDY United States 22.067% 19,905,043
2 ENOM United States 8.576% 7,736,184
3 NETWORK SOLUTIONS United States 7.399% 6,673,753
4 TUCOWS Canada 6.560% 5,916,867
5 MELBOURNE IT Australia 5.223% 4,711,471
6 SCHLUND+PARTNER Germany 4.056% 3,658,584
7 WILD WEST DOMAINS United States 2.821% 2,544,252
8 REGISTER.COM United States 2.768% 2,496,912
9 MONIKER United States 2.620% 2,362,891
10 PUBLIC DOMAIN REGISTRY India 1.945% 1,754,735
11 KEY-SYSTEMS Germany 1.420% 1,280,816
12 DIRECTNIC United States 1.395% 1,258,306
13 DOTSTER United States 1.253% 1,129,814
14 BELGIUMDOMAINS.COM United States 1.174% 1,059,147
15 35.COM China 1.171% 1,056,638

top web hosting companies world wide

1 WILDWESTDOMAINS.COM United States 15.1332 % 14,436,559
2 ENOM.COM United States 3.499 % 3,337,931
3 YAHOO.COM United States 2.6224 % 2,501,678
4 NETWORKSOLUTIONS.COM United States 2.5784 % 2,459,726
5 ONEANDONE.COM United States 2.0568 % 1,962,126
6 REGISTER.COM United States 1.7599 % 1,678,864
7 SEDOPARKING.COM Germany 1.4852 % 1,416,811
8 DSREDIRECTION.COM United States 1.3606 % 1,297,960
9 DOMAINDELUXE.COM HongKong S.A.R. 1.2995 % 1,239,677
10 FABULOUS.COM Australia 0.9206 % 878,211
11 DNSNAMESERVER.ORG United States 0.8332 % 794,863
12 BUYDOMAINS.COM United States 0.8239 % 786,014
13 PARKED.COM United States 0.6752 % 644,106
14 ALOOKUP.NET United States 0.6235 % 594,793
15 DREAMHOST.COM United States 0.6122 % 583,974

top web hosting companies in Sri Lanka

This is some analysis on top web hosting companies in Sri Lanka.

1 ENTER-SYS.NET 17.6569 % 1,269
2 SRILANKAWEBHOSTING.COM 9.6285 % 692
3 IEAN.NET 9.1972 % 661
4 SLT.LK 8.2649 % 594
5 LANKASERVER.COM 4.8421 % 348
6 LANKACOM.NET 2.908 % 209
7 WEBLOOK.COM 2.5463 % 183
8 ABILIN.COM 2.3376 % 168
9 ORBITNET.ORG 1.8366 % 132
10 LKSPACE.COM 1.8088 % 130
11 EUREKA.LK 1.5445 % 111
12 ITPITSTOPS.COM 1.461 % 105
13 3CSNETWORKS.NET 1.4471 % 104
14 SKYNETHOSTING.NET 1.4053 % 101
15 AKNETBD.COM 1.2105 % 87

very cheap web hosting service in Sri lanka

Lankanhost can be claimed as a cheap web hosting service in sri lanka. you can have their hosting service at very low cost or totally free. Lankanhost is a sri lankan web hosting company and you can pay all payments in Sri Lanka money terms.

Their web hosting services can be classified into two catorgry

free web hosting

you only want to pay for domain name in sri lankan rupees (LKR) (900/=)

cheap web hosting service

Hosting Plans
Starter plan
Personal Plan
Small Business plan
Professional Plan
Price
Rs:50 /mo
Rs:100 /mo
Rs:200 / mo
Rs 500 / mo
Minimum Billing Term 12 months 12 months 12 months
12 months
Setup fee FREE FREE FREE FREE
Web Server Disk space 50 MB 200 MB 500 MB 1500 MB
Traffic 1.5 GB 5 GB 10 GB 20 GB
99.5% Uptime Yes Yes Yes Yes
Control Panel Cpanel Cpanel Cpanel Cpanel
Discounted Domain Registration
Rs: 900 / Yr *
Rs: 700 / Yr *
Rs: 300 / Yr * Rs: 00 / Yr *
High Quality Free web templates Yes Yes Yes Yes

visit for more info:

lankanhost.com

another highest paying keywords collection

online insurance $26.08
online car insurance $36.28
insurance quotes online $35.05
online insurance quote $25.59
online auto insurance $31.80
life insurance online $22.84
health insurance online $11.61
buy insurance online $34.12
auto insurance online quote $32.10
health insurance online quote $9.77
online car insurance rate $28.03
online auto insurance quotes $41.72
online car insurance quote $30.60
home insurance online $20.88
online insurance company $22.92
life insurance quote online $25.56
online health insurance quotes $13.08
online car insurance quotes $56.39
travel insurance online $7.36
buy auto insurance online $25.24
buy car insurance online $38.34
online homeowners insurance $26.29
renters insurance online $13.98
life insurance quotes online $37.14
home owner insurance online quote $9.28
unemployment insurance online $1.83
term life insurance quote online $25.89
online insurance ce $9.85
cheap online car insurance $24.77
free online insurance quotes $35.47
free online car insurance quote $49.35
cheap online car insurance quote $22.88
unemployment insurance benefits online $0.05
insurance license online $6.14
free online insurance $0.05
free online auto insurance quote $49.63
online business insurance $18.97
online insurance continuing education $15.99
term life insurance online $22.72
online insurance courses $7.76
online insurance companies $15.75
buy life insurance online $20.74
online medical insurance $11.74
online homeowners insurance quotes $34.82
online motorcycle insurance $17.93
business insurance quote online $17.65
online insurance classes $10.91
buy health insurance online $14.54
online whole life insurance quote $15.81
homeowners insurance online quote $24.70
cheap online auto insurance $31.78
online home insurance quotes $19.90
cheap online insurance $23.19
disability insurance online $9.85
online universal life insurance quote $23.38
mexican insurance online $15.03
online home insurance quote $19.88
liability insurance online $20.31
dental insurance online $5.48
free online auto insurance quotes $47.07
renter's insurance online $0.05
free online insurance quote $43.38
property insurance online $12.55
mexican auto insurance online $0.05
free online car insurance quotes $50.02
online insurance sales $14.53
online insurance school $12.95
buy renters insurance online $9.91
instant online auto insurance $29.42
home owners insurance online $25.50
online title insurance $0.05
online business insurance quotes $17.00
online insurance ce courses $0.05
online term insurance $22.01
online whole life insurance $16.41
online insurance services $13.07
eve online insurance $0.05
online insurance schools $12.10
disability insurance online quote $9.35
buying insurance online $24.62
online renters insurance quote $15.18
online insurance course $6.69
online insurance agent $9.61
purchase auto insurance online $40.04
sell insurance online $9.48
travel insurance quotes online from $0.05
travel insurance quotes online from royal $0.05
insurance policy online $21.73
online automobile insurance $32.62
selling insurance online $7.95
online motorcycle insurance quote $18.26
online term life insurance quotes $22.74
online vehicle insurance $5.30
get car insurance online $32.00
insurance rates online $26.26
online insurance licensing $3.96
instant online auto insurance quotes $18.16
house insurance online $25.00
insurance qoutes online $40.48
erie insurance online $9.75
globe life insurance online $0.05
online auto insurance companies $18.11
purchase insurance online $31.09
free online health insurance quotes $12.47
online insurance class $10.07
instant online health insurance quotes $12.34
online insurance agency $11.29
purchase car insurance online $35.74
online insurance training $4.45
american family insurance online $0.05
commerce insurance online $0.05
online homeowner's insurance $0.05
free online health insurance $10.91
insurance forms online $0.05
free personal insurance quotes online $0.05
insurance journal online $0.05
mexico insurance online $17.40
get insurance online $29.19
homeowner insurance online $15.95
insurance exam online $0.05
instant online insurance quote $26.02
liability insurance online quote $20.90
hartford insurance online $15.58
buying car insurance online $38.03
nationwide insurance online $0.05
buy homeowners insurance online $0.05
rental insurance online $21.43
pay insurance online $11.97
online boat insurance $8.99
get auto insurance online $47.89
whole life insurance quotes online $0.05
instant online insurance quotes $21.68
instant online insurance $22.36
us insurance online $21.65
employment insurance online $2.33
instant online health insurance $12.30
best online insurance $19.27
insurance policies online $5.65
insurance leads online $0.05
online commercial insurance $19.20
apply online international insurance made easy $0.05
nys unemployment insurance benefits online $0.05
insurance quotes online from royal $0.05
online snowmobile insurance $0.05
buying auto insurance online $34.25
insurance plans online $0.05
online insurance ce credits $8.72
online insurance broker $19.18
erie insurance pay online $0.05
your insurance online $0.05

Top paying keywords - car insurance

When I search for highest paying keywords I found some attractively paying keywords.

car insurance $16.73
car insurance quotes $39.74
car insurance quote $28.82
cheap car insurance $9.96
car insurance companies $23.91
car insurance rates $26.18
online car insurance $36.28
car insurance rate $25.01
classic car insurance $10.22
car insurance company $22.37
cheapest car insurance $24.59
best car insurance $23.98
low cost car insurance $21.17
affordable car insurance $25.57
rental car insurance $6.93
car insurance on line $36.15
insurance for car $21.01
compare car insurance $29.60
in car insurance $30.25
california car insurance $27.87
car insurance policy $18.99
direct car insurance $17.30
car and insurance $20.51
florida car insurance $33.83
nj car insurance $41.04
car insurance coverage $16.99
collector car insurance $13.48
car insurance comparison $24.00
commercial car insurance $23.07
free car insurance quotes $47.77
free car insurance quote $34.06
general car insurance $22.01
new york car insurance $22.82
average car insurance $22.70
car insurance for women $24.45
massachusetts car insurance $20.83
new jersey car insurance $31.58
mexican car insurance $12.31
low car insurance $23.77
mexico car insurance $14.40
nationwide car insurance $29.73
texas car insurance $31.53
car insurance price $29.84
car insurance prices $30.82
discount car insurance $28.43
car insurance laws $4.94
buy car insurance $35.00
car insurance estimate $22.67
antique car insurance $11.20
all state car insurance $19.03
quotes for car insurance $26.87
new car insurance $23.70
car insurance com $26.52
car insurance uk $9.57
car insurance cost $23.09
the general car insurance $24.10
car insurance claims $12.28
auto car insurance $22.96
liability car insurance $14.46
car insurance ratings $12.87
erie car insurance $12.32
travelers car insurance $7.52
ma car insurance $22.10
cheaper car insurance $38.67
direct line car insurance $15.93
car insurance qoutes $39.56
car accident insurance $11.72
temporary car insurance $9.50
car insurance south africa $10.49
safe auto car insurance $55.17
car insurance claim $10.59
car insurance calculator $21.81
free car insurance $34.17
car insurance costs $42.42
online car insurance rate $28.03
comprehensive car insurance $12.32
online car insurance quote $30.60
cost of car insurance $20.30
cheap car insurance quote $26.04
hartford car insurance $23.68
car insurance policies $21.06
car insurance in florida $34.78
car insurance for teens $31.01
short term car insurance $10.99
car insurance seattle $21.40
military car insurance $20.51
car insurance estimates $37.70
car insurance ny $32.43
lowest car insurance $33.63
tesco car insurance $19.40
no car insurance $15.93
get car insurance $26.44
teen car insurance $24.77
car insurance fraud $4.18
farm bureau car insurance $9.70
car insurance law $7.80
car insurance in california $30.13
car insurance reviews $11.75
car insurance agencies $25.12
on line car insurance quote $36.49
car insurance in nj $47.29
online car insurance quotes $56.39
car insurance agent $20.72
car insurance questions $6.87
century car insurance $22.06
car and home insurance $12.60
car insurance chicago $21.89
student car insurance $23.74
no fault car insurance $15.98
car insurance houston $30.26
car insurance in new jersey $34.03
car insurance minneapolis $41.56
car insurance canada $17.32
michigan car insurance $32.97
car insurance broker $15.42
how much is car insurance $28.35
car insurance companys $26.64
century 21 car insurance $24.32
how much car insurance $22.89
car insurance information $18.80
high risk car insurance $19.52
car insurance comparisons $32.12
instant car insurance $38.82
car insurance plan $21.42
average car insurance rates $26.97
exotic car insurance $15.86
mass car insurance $21.88
car insurance agents $27.20
car insurance premiums $27.99
car insurance requirements $8.52
car insurance review $11.19
cheap car insurance quotes $27.72
national car insurance $16.30
pa car insurance $30.38
arizona car insurance $30.20
full coverage car insurance $27.28
car insurance usa $17.89
car insurance austin $35.05
car insurance agency $21.21
car insurance rating $11.17
ca car insurance $31.16
maryland car insurance $31.04
car insurance cover $9.50
types of car insurance $11.63
monthly car insurance $21.93
car insurance for mexico $15.67
buy car insurance online $38.34
ohio car insurance $40.06
car insurance in mexico $13.45
compare car insurance rates $41.48


I found this from google keyword analyzer. This is the cost of keywords which is to be paid by adwords users. So we can guess some amount of ratio from this amount when adsense publisher publisher this kind of keywords.